Matsuyama Kushi will relaunch the " Yuzu Hand Cream " and " Shea Butter Hand Cream " from its M-Mark series on Wednesday, September 9, 2026. Offering two formulas to suit different preferences and usage styles, these products have been improved to provide enhanced moisturizing capabilities and a finish that leaves the skin feeling supple and deeply hydrated.
We are looking for participants to try our new product and share their feedback prior to its official release. Please enter via the campaign post on Matsuyama Yushi’s official X ( @matsuyama_jp ) or Instagram ( @matsuyama_official ) account. We will select 20 winners by lottery to receive their preferred hand cream. We ask that you submit your impressions via the provided survey form; your feedback may be published in product reviews on our online store. [View Terms and Conditions]
Preferences regarding hand cream vary surprisingly. Some people want to use their computers or smartphones immediately after application, while others prefer to thoroughly moisturize before or after doing chores involving water.
To address this, we have relaunched two products: the "Yuzu Hand Cream," which blends smoothly into the skin with a fresh, lightweight feel, and the "Shea Butter Hand Cream," which provides robust protection for the hands. The key difference is that the Yuzu Hand Cream uses liquid oils that absorb easily, while the Shea Butter Hand Cream uses solid oils that adhere closely to the skin.
We have also reformulated both creams to include sodium hyaluronate, a moisturizing ingredient. While maintaining the same non-sticky texture as the original versions, we have enhanced their moisturizing power, leaving your hands feeling supple and hydrated.
■ The difference between Yuzu hand cream and shea butter hand cream
| Item | Yuzu Hand Cream | Shea butter hand cream |
|---|---|---|
| Texture | Blends in with a fresh, dewy feel | Distinct film-forming sensation |
| How the hands feel after application | Smooth | Moist |
| Aroma | 100% pure essential oil from the peel of Japanese yuzu, featuring a refreshing citrus scent. | Fragrance-free |
| Recommended for... | ・For those who want to moisturize frequently ・For those looking for a scented hand cream ・For those who prefer a scent that isn't too strong |
・For those seeking intensive moisturization ・For those looking for a fragrance-free hand cream ・For those who spend time with small children |
We invite you to participate in the campaign. We look forward to hearing your feedback.
・Apply via X »
・Apply via Instagram »
[Terms and Conditions]
If you wish to apply for the "Moisturizing Hand Cream Monitor Campaign" organized by Matsuyama K.K. (hereinafter referred to as "the Company"), please read the following information carefully and agree to the terms before applying. This campaign is conducted by the Company.
■ How to Enter: Follow the official Matsuyama Yushi X account ( @matsuyama_jp ) or official Instagram account ( @matsuyama_official ). For X, quote-repost the relevant post while specifying the name of the product you would like. For Instagram, leave a comment on the relevant post with the name of the product you would like. *We would appreciate it if you included a comment in addition to the product name.
■ Application Period
Wednesday, July 29, 2026 – Tuesday, August 4, 2026, 23:59
■ Product for testing (choose one of the following)
Yuzu Hand Cream (65g), Shea Butter Hand Cream (65g)
■ Eligibility: Must reside in Japan, and the product must be shipped to an address within Japan.
・Those who will try the product for monitoring purposes and complete the questionnaire.
・Individuals who can reliably receive the shipment within Japan on or after August 20 (Thursday), the scheduled shipping date for the prize.
■ Winner Announcement: Winners will be contacted sequentially via direct message on social media starting Thursday, August 6. Matsuyama Yushi's only official accounts are @matsuyama_jp on X and @matsuyama_official on Instagram. Please be wary of impersonator accounts.
・Please note that if we do not receive a reply within the specified period after notifying you of your win, your selection will be voided.
*Winners will be notified via message.
■ Important Note: Accounts set to private are ineligible for the drawing.
・We are unable to answer inquiries regarding the confirmation of application receipt or the results of the lottery.
・Winners may not transfer this right to others or exchange it for money.
・If the account follow and the relevant repost cannot be confirmed at the time of the drawing, you will be excluded from the drawing.
・The Company assumes no responsibility for any disputes arising between an applicant and a third party regarding this campaign.
・When using X or Instagram, please comply with the terms and conditions established by each respective platform, in addition to these Terms.
・This campaign is not affiliated with Meta (Instagram) or X Corp. (X) in any way.
- This campaign is subject to change, suspension, or termination without prior notice.
■ Handling of Personal Information: Personal information provided to us will not be used for any purpose other than product shipment and marketing data analysis in a form that does not identify individuals. Furthermore, we will not disclose or provide personal information to any third party other than our service providers without the individual's consent (except where disclosure is required by law or regulation).
For further information regarding the handling of personal information, please refer to the privacy policy below.
https://www.matsuyama.co.jp/privacy/
