Limited sale of moisturizing serum in a 1.6x larger size.

Received the Long-Life Design Award

Choosing Leave-in Hair Care Based on Hair Type

It can also be used as a pre-lotion. Calendula Lotion.

We have added hand cream to the lineup of products eligible for e-gifts.

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Recommended facial cleansers for sensitive skin
Two types of transparent soap

敏感肌におすすめの洗顔料<br>2種類の透明石けん

We offer transparent soaps tailored to specific skincare needs: " Amino Acid Facial Cleansing Soap" for amino acid-based care, and " Moisturizing Facial Cleansing Soap " for hydration-focused care. While both are recommended for sensitive skin, their functions and usage experiences have been fine-tuned through specific formulation adjustments.

The difference between amino acid-based facial cleansers and moisturizing facial soaps

Item Amino acid soap-based facial cleanser Moisturizing facial cleansing soap that hydrates the skin
Recommended for... Sensitive skin For sensitive skin, dry skin, and those sensitive to alcohol
Reasons why it is gentle on the skin ・Lathering thoroughly makes it less likely for soap components to penetrate the stratum corneum.

・Contains a higher amount of moisturizing ingredients compared to white soap.

・The cleansing agent is soap only. It rinses off quickly and completely.

・Formulated with amino acid-based soap*. Reduces irritation caused by cleansing.
Coconut fatty acid arginine
・Lathering thoroughly makes it less likely for soap components to penetrate the stratum corneum.

・Contains a higher amount of moisturizing ingredients compared to white soap.

・The cleansing agent is soap only. It rinses off quickly and completely.

・Approximately 40% of the ingredients are moisturizing agents. Offers an even milder cleansing action.

・Ethanol (alcohol)-free
Moisturizing ingredient Glycerin, sugars Glycerin, sugars, human-type ceramide
Lathering / Foaming Fluffy foam Soft foam
Finish after washing Feels fresh right after rinsing, yet leaves the skin feeling moisturized after wiping. Feels smooth right after rinsing, and moist and silky-smooth after drying.
Recommended products for use after cleansing [Simple skincare routine with toner and emulsion]
・Amino acid-infused water *
・Amino Acid Moisturizing Lotion *
*Glycerin-free
[Deeply moisturize and protect your skin with hydration]
・Moisturizing Penetrating Lotion: Moist Rich
・Hydrating serum
・Moisturizing cream


We are holding a double-point campaign from 11:00 AM on Thursday, October 1, 2026, to 4:00 PM on Thursday, October 15, 2026. You will earn double points on the "Amino Acid Soap Facial Cleanser" and the "Moisturizing Facial Soap." We invite you to take advantage of this opportunity to try them out.


Even those who appreciate the benefits of soap may find lathering up a solid bar to be a hassle. To address this, Matsuyama Yushi has developed a pouch-style lathering net that makes using transparent soap much easier. Its fine mesh allows you to quickly create a rich, abundant lather. This fine-textured foam helps minimize skin irritation caused by friction. Additionally, the pouch makes it easy to continue lathering the soap even as the bar wears down and becomes smaller.

Clear soap is also recommended for the autumn and winter seasons. Use it with a foaming net for a gentle cleansing experience that is kind to sensitive or dry skin.

[Here are the products featured this time]
[Product: B]

2026.10. 1 | M-mark | HADAURU
ヘアオイル以外の選択肢を。 お客様の声から生まれたヘアクリーム
2026.11.12 北麓草水

An alternative to hair oil. A hair cream created in response to customer feedback.

*ご好評により完売しました*該当製品が最終価格50%オフ!
2026.11.12 TOPIC

Get 50% off the final price of eligible products!

クリスマスを彩る、 甘くあたたかな香り
2026.11. 6 北麓草水

A sweet, warm fragrance that adds a touch of Christmas magic.

潤いの膜で手肌をいたわる 「ハンドトリートメントクリーム」リニューアル発売
2026.11. 5 北麓草水

"Hand Treatment Cream" Relaunch: Caring for Hands with a Moisturizing Veil

伝統の色を、今年も数量限定で
2026.11. 5 北麓草水

Traditional colors, available again this year in limited quantities.

10月22日(木)発売 「コットンウール靴下」
2026.10.22 北麓草水

"Cotton-Wool Socks" – On sale Thursday, October 22

冬のギフトセットをご用意しました
2026.10.22 TOPIC

We have prepared a winter gift set.

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