Double points now! Two types of clear soap.

Limited sale of moisturizing serum in a 1.6x larger size.

It can also be used as a pre-lotion. Calendula Lotion.

Choosing Leave-in Hair Care Based on Hair Type

We have added hand cream to the lineup of products eligible for e-gifts.

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Safety, environmental friendliness, and usefulness Balanced manufacturing
The Matsuyama Yushi Online Store brings you products that enrich your daily life. We bring you products that enrich your daily life.

the latest information

「保湿美容液1.6倍増量サイズ」限定販売
2026.10. 1 肌をうるおす保湿スキンケア

Limited sale: Moisturizing serum in a 1.6x larger size

敏感肌におすすめの洗顔料<br>2種類の透明石けん
2026.10. 1 Mマークシリーズ

Recommended facial cleansers for sensitive skin
Two types of transparent soap

秋冬限定「ベルガモット」 <br />洗った後に潤いを<br />「オイルイン」もラインアップ
2026. 9.16 LEAF&BOTANICS

Featuring the autumn/winter limited-edition "Bergamot" scent, the lineup also includes an "oil-infused" version that leaves skin feeling moisturized after washing.

ローション カレンデュラ<br />導入化粧水としても使えます
2026. 9.11 LEAF&BOTANICS

This Calendula lotion can also be used as a pre-lotion.

リニューアル発売<br>「もちっと潤う」ハンドクリーム
2026. 9. 9 Mマークシリーズ

Relaunch of "plump and hydrating" hand cream

処方変更 トリートメントの香り
2026. 9. 9 Mマークシリーズ

Formula change: Treatment fragrance

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Online store updates

  • 2026.10. 2 Checking the delivery status
  • 2026.10. 1 販売終了品のお知らせ
  • 2026. 9.29 【解消】言語設定のシステム不具合のお詫び
  • 2026. 9.11 Shipping and Business Days During the Long Holiday Period
  • 2026. 9.11 Notice and Apology Regarding the Voluntary Recall of "Moist Lotion" and "Moist Emulsion"
Read More

Seasonal Recommendations

  • NEW
    Yuzu Hand Cream

    M-mark

    Yuzu Hand Cream

    ¥935

  • NEW
    Shea butter hand cream

    M-mark

    Shea butter hand cream

    ¥935

  • Calendula face wash

    LEAF&BOTANICS

    Calendula face wash

    ¥1,045

  • Calendula lotion

    LEAF&BOTANICS

    Calendula lotion

    ¥979 ~ ¥1,298

  • NEW
    [Autumn/Winter Limited] Oil-Infused Hand Soap: Bergamot

    LEAF&BOTANICS

    [Autumn/Winter Limited] Oil-Infused Hand Soap: Bergamot

    ¥1,078

  • NEW
    【秋冬限定】オイルインボディソープ ベルガモット

    LEAF&BOTANICS

    【秋冬限定】オイルインボディソープ ベルガモット

    ¥1,650

  • NEW
    Bergamot body lotion

    LEAF&BOTANICS

    Bergamot body lotion

    ¥2,200

  • NEW
    【秋冬限定】リップバーム ベルガモット

    LEAF&BOTANICS

    【秋冬限定】リップバーム ベルガモット

    ¥1,386

All

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The power of materials

Let's look at some of Matsuyama's most commonly used raw materials and ingredients. We strongly believe that "quality begins with materials." Indeed, our manufacturing process stretches all the way back to the materials themselves, choosing those that offer optimum balances of safety, environment-friendliness and usefulness, and often growing, harvesting and processing the plants at our own farms.

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The power of production methods

The conditions under which they are manufactured and filled significantly influence the quality of soap and skincare products. To maintain high levels of quality, our production, R&D, and quality assurance units work in close coordination to identify and apply optimum production methods throughout our processing-- Kamadaki (pot-cooking), frame kneading, milling, neutralization, mixing, and emulsification.

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