Limited quantity! Large volume of amino acid permeating water for plenty of use

This year marks the 20th anniversary of the "Thank You for Moisturizing Your Skin" set.

Bergamot Gift" for warm feelings in cold winter

Receive a "15% off coupon" for a 14-day trial purchase.

M Mark 30th anniversary page now available!

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The Matsuyama Yushi Online Store brings you products that enrich your daily life. We bring you products that enrich your daily life.

the latest information

【処方改良のご案内】 釜焚き枠練りせっけん
2025.12.10 Mマークシリーズ

Improved Formulation] Kettle-fired Flame-Kneaded Soap

【販売を終了しました】2026年福袋販売中
2025.12. 9 TOPIC

2026 grab bag on sale now!

12月8日(月)発売 灰汁発酵建て藍染風呂敷
2025.12. 8 北麓草水

December 8 (Mon.) release Lye-fermentation-built indigo-dyed furoshiki (wrapping cloth)

*開催終了*【アウトレット開催中】12/1(月)16時まで対象製品が50%オフ
2025.11.27 TOPIC

Outlet] 50% off until 12/1(Mon.) 16:00!

11月25日(火) 新発売 「サシェ クリスマスブレンド」
2025.11.25 北麓草水

November 25 (Tuesday) New release "Sachet Christmas Blend

14日間トライアルキットご購入で   15%オフクーポンプレゼント中
2025.11.25 北麓草水

15% off coupon for purchase of 14-day trial kit!

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Online store updates

  • 2025.12.15 Notice of sales termination
  • 2025.12. 9 Delayed deliveries due to increase in quantity and earthquake
  • 2025.12. 8 Notice of Shipping Schedule during Winter Break
  • 2025.12. 4 Changing the "Preferred Delivery Time Zone
  • 2025.12. 1 Notice of Discontinuation] Pressed wild grape juice 100mL
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Seasonal Recommendations

  • NEW
    Concentrated yuzu hand cream

    M-mark

    Concentrated yuzu hand cream

    ¥1,100

  • NEW
    Yuzu (citron) moisturizing cream for the whole body

    M-mark

    Yuzu (citron) moisturizing cream for the whole body

    ¥1,485

  • 【数量限定】今年で20周年 肌うるありがとうセット(モイストリッチ)

    HADAURU

    【数量限定】今年で20周年 肌うるありがとうセット(モイストリッチ)

    ¥1,980

  • Moisturization Serum

    HADAURU

    Moisturization Serum

    ¥1,672 ~ ¥2,420

  • NEW
    Bergamot nail essence

    LEAF&BOTANICS

    Bergamot nail essence

    ¥1,210

  • NEW
    Bergamot lip balm

    LEAF&BOTANICS

    Bergamot lip balm

    ¥1,320

  • NEW
    [Free shipping] 14-day moisturizing trial kit

    Hokuroku Sousui

    [Free shipping] 14-day moisturizing trial kit

    ¥2,380

  • NEW
    Moisturizing serum

    Hokuroku Sousui

    Moisturizing serum

    ¥3,870 ~ ¥4,740

All

OUR BRANDS

  • M-mark

  • HADAURU

  • LEAF&BOTANICS

  • REES:PRODUCTS

  • Yamagami Citrus and Herb Garden

  • Hokuroku Sousui

The power of materials

Let's look at some of Matsuyama's most commonly used raw materials and ingredients. We strongly believe that "quality begins with materials." Indeed, our manufacturing process stretches all the way back to the materials themselves, choosing those that offer optimum balances of safety, environment-friendliness and usefulness, and often growing, harvesting and processing the plants at our own farms.

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The power of production methods

The conditions under which they are manufactured and filled significantly influence the quality of soap and skincare products. To maintain high levels of quality, our production, R&D, and quality assurance units work in close coordination to identify and apply optimum production methods throughout our processing-- Kamadaki (pot-cooking), frame kneading, milling, neutralization, mixing, and emulsification.

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