20th Anniversary
Moisturizing skincare series to moisturize skin

Moisturizing skincare that moisturizes the skin is the most basic moisturizer for the skin. The product contains five types of human ceramides that provide moisture to all types of skin, including dry, sensitive, and rough skin. By filling the stratum corneum with plenty of moisture, it prevents skin problems caused by dryness and leads to healthy skin. We have received trust and expectation from our customers since its launch in 2005. In order to live up to the trust and expectations we have received since our launch in 2005, we will continue to deliver moisture at a price and quality that can be used sparingly every day.

New formulation overflowing with moisture
20% increase in the amount of 5 types of human ceramides

Moisturizing Skin Care" was renewed in March 2023. Compared to the previous product, the amount of human ceramide (a moisturizing ingredient) has been increased by 20%. In addition, ceramide has been added to cleaning items to soften skin irritation caused by washing.

Ceramide is a lipid in the stratum corneum, the outermost layer of the epidermis. Ceramide binds water and lipids tightly together and keeps moisture from escaping from the stratum corneum even in low humidity. However, ceramide decreases with age and stress, so it is important to be conscious of replenishing ceramide on a daily basis.

Moisturizing Skin Care" contains five types of ceramides, all of which are found in human skin. All are human ceramides, which are similar in composition to ceramides found in human skin. They are combined for different functions such as skin protection, high water retention function, and barrier layer formation. In addition, the amount of ceramide has been increased by 20%, making it even easier to distribute to the stratum corneum. We hope you will experience the tactile sensation of moist and healthy skin.

To face your skin,
Moisturizing penetrating water of choice

Moisturizing and thickening for moist and supple skin
Moisturizing and Penetrating Water Moist Rich

The ratio of five types of human ceramides and moisturizing ingredients has been increased, and the texture has been made thicker and of higher quality. This lotion is indispensable for moisturizing care.

Sensitive and dry skin that is concerned about dryness of the entire face
Rough skin due to dryness during seasonal changes
Want to moisturize skin slowly with a thick texture

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Balancing Moisturizing Water Balancing Moisturizing Water Balancing Moisturizing Water Balancing Moisturizing Water Balancing Moisturizing Water Balancing Moisturizing Water Balancing

Contains 5 types of human ceramides and moisturizing ingredients with good permeability to maintain the moisture balance of the stratum corneum. It has a light texture that quickly moisturizes even combination skin.

Combination skin (inner dryness) with partial dryness
Concerned about shine and stickiness
Want to keep skin fresh and moisturized with a light texture

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Product Lineup

WASH

Cleanses while minimizing the burden on the skin. Returns the skin to its bare state and promotes the penetration of ceramide.

Moisturization cleansing

Melts on the surface of the skin
Reaches pores and dirt

Moisturization Facial Soap

Foam containing moisturizing ingredients
Also removes dead skin cells

Moisturization Face-Washing Foam

Dense lather that adheres to the skin
Moist after washing

Moisturization Trial

First, check the compatibility with your skin and
and comfort of use.

CARE

Replenish ceramide and fill the stratum corneum with moisture. Ceramide is easily lost, so it is easy to replenish.

Moisture Rich Moisturizing Osmosis Treatment

Moisturizes and thickens
Moist skin lasts longer

Moisturizing Osmosis Treatment Balancing

Moisturizes smoothly
Continued freshness

Moisturization Serum

Reduces the appearance of fine lines and wrinkles*.
*Efficacy Evaluation Tested

Moisturization Milky Lotion

Balance for combination skin
Regulates moisture and oil

Moisturizing Cream

Concentrated softening ingredients
Complete moisture barrier

Moisturizing Mask

Plenty of moisturizing liquid
Intensive moisturizing for sensitive skin

Moisturizing UV Cream

Prevents sunburn and dryness
Cleans off with soap

Refined by nature,
Fuji's subterranean water

Fuji Kawaguchiko Plant of Matsuyama Oil and Fat, located 1,000 meters above sea level along the old trail of Mt. Water is pumped up from a deep well 200 meters underground and used as a raw material for moisturizing skincare products such as osmosis water. It is subterranean water that originates from a virgin coniferous forest in the 1,700 meter area of Mt. Rain and snow falling in the forest, which has no surrounding sources of pollution, are gradually absorbed into the soil and become small streams. Then, as it passes through the filter of sand, stones, and lava rock, the impurities are removed and the water is refined and purified. We invite you to experience firsthand the overflowing bounty of nature's blessings.