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Recommendations for the Start of Summer

立夏のおすすめ

For skin prone to early-summer shine,
Start by hydrating your skin with a pre-serum

. We are entering the season that heralds the arrival of early summer. While daytime temperatures are rising, nights can still be chilly, creating significant fluctuations between the two. In addition to a sharp increase in UV exposure, shifting temperatures and humidity levels make the skin’s moisture and sebum levels prone to instability. That is precisely why moisturizing is so important. In early summer, skin often feels sticky on the surface while remaining dry underneath. You might be tempted to skip moisturizing because of that stickiness, but your skin may actually be lacking the essential hydration it needs. Replenish that vital moisture and balance your skin’s oil and water levels with Hokuroku Sousui’s "Deep Moist Boost Serum," and enjoy a comfortable, healthy complexion throughout the season.

Early Summer Moisturizing Routine to Balance Moisture and Oil
During May and June, the skin tends to become unstable, often feeling both sticky and dry at the same time. While high humidity makes it harder to notice dryness compared to winter, rising temperatures and humidity levels stimulate sebum production, making the skin surface prone to oiliness. Even if the skin appears hydrated at first glance, it may actually be lacking moisture. This could be a sign of "inner dryness"—a condition where the skin lacks moisture internally, causing it to produce excessive sebum in an attempt to prevent dryness.

Why not incorporate the "Deep Moist Boost Serum" into your skincare routine this early summer, when skin is prone to becoming dehydrated from within? In addition to Hokuroku Sousui’s proprietary fermented peach juice, this serum is formulated with moisturizing ingredients such as fermented rice liquid and fermented soy milk. It acts like a primer—or a "drawing agent"—to enhance the absorption of the toner and serum applied afterward. By saturating the skin with moisture from your toner, it helps balance sebum levels. This pre-serum softens the skin immediately after cleansing and conditions the stratum corneum—which can become stiff due to dryness—creating pathways for moisture to penetrate effectively.


Given its impressive functionality, we also paid close attention to the user experience. Upon application, you will notice a subtle, sake-like aroma derived from its ingredients. It has a light, viscous texture that absorbs effortlessly into the skin without feeling heavy or sticky. Designed to be used before your toner, it is comfortable to apply even in the morning before makeup, making it an ideal addition to both your morning and evening skincare routines. We invite you to incorporate "Deep Moist Boost Serum" into your daily regimen as a reliable product for all seasons.
[Product B] We are offering samples of Deep Moist Boost Serum (pre-serum) until Tuesday, June 30. Please take this opportunity to try it out.
*The wrapping is available in limited quantities and will be discontinued once stock runs out.
*At the online store, we send these to customers who have ordered Hokuroku Sousui products.

2026. 5. 1
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