On Tuesday, September 1st, we launched the "Clear Moist Sheet Mask." This is the third variety in our sheet mask lineup, following the "Moist" and "Deep Moist" types. It is recommended for use during the lingering heat of late summer, as well as when dealing with excess sebum or rough skin texture. Formulated with a Clear Moist Lotion base and skin-conditioning shiso leaf extract, it maintains skin health while leaving the skin feeling smooth and non-sticky.
■ Clear Moist Sheet Mask
¥340 per piece (tax included)
Set of 4: ¥1,160 (tax included)
Purchase here
The Untold Story Behind the Product's Development
Q1. Please tell us what prompted the development of this new sheet mask in the "Clear Moist" type.
While Hokuroku Sousui already offers intensive moisturizing sheet masks in "Moist" and "Deep Moist" types, the idea for this product stemmed from a desire for a sheet mask suitable for days when a lighter, refreshing type of hydration is preferred. Especially during humid seasons or times of seasonal transition, many people want to moisturize but seek a fresh, lightweight feel; we wanted to deliver that signature "Clear Moist" experience—light yet effective hydration—in the form of a sheet mask.
Q2. Please tell us about the unique features of this sheet mask.
While the market is flooded with highly moisturizing sheet masks, this product stands out for being suitable even for those who prefer a refreshing feel. Another key feature is how incredibly smooth the skin feels after use.
Q3. Were there any particular aspects you focused on during the development process?
We were committed to ensuring that the sheet mask delivers the same non-sticky feel that makes the Clear Moist Lotion so appealing. While the lotion’s mist format offers a subtle scent, the sheet mask is designed for a special, leisurely skincare ritual. We made repeated, fine adjustments to achieve the perfect balance, ensuring the fragrance spreads gently to make the time spent enveloping your face a truly pleasant experience.
Q4. When is the recommended time to use it?
We recommend using this product when your skin feels tired or rough due to prolonged late-summer heat, UV exposure, or air conditioning. It is also a great option to easily incorporate into your routine when your usual skincare feels like it needs a little boost. With its lightweight feel, it is easy to use before applying makeup in the morning and is highly recommended for those trying the Clear Moist type for the first time.
