Formulated with human-type ceramides. Also suitable as a morning cream for long-lasting hydration.

M Mark 30th anniversary page now available!

We have added hand cream to the lineup of products eligible for e-gifts.

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Hakuro's recommendation "Moist Serum

白露のおすすめ 「モイストセラム」

For skin with a variety of problems
A serum packed with the power of plants

The calendar says that autumn has arrived, and the harsh heat is gradually easing off and the seasons are changing. The skin, stressed by summer's strong ultraviolet rays, perspiration from the heat, and the effects of air conditioning, is prone to various skin problems due to the accumulation of damage. During this season, when the skin is prone to fluctuations, it is important to provide moisture and nourishment to the skin to prepare it from the foundation up. Moist Serum is a serum with an oil-free formula that is rich in plant extracts to address various skin concerns. It easily penetrates into the horny layer to maintain fresh moisture and lead to healthy and soft skin.

19 kinds of extracts from 17 kinds of plants】
Moist Serum contains extracts from 17 kinds of plants, such as licorice, yuzu, ginger, licorice, and thujone. Plants produce polyphenols and other ingredients to protect themselves in order to survive the harsh natural environment. It is said that plants produce more than 8,000 kinds of polyphenols alone, and it is known that each kind of polyphenol has various effects on the skin.

The ingredient that is used to moisturize the stratum corneum is the sap of mountain grapes, a species native to Japan. Since ancient times, mountain grapes have been known as a nourishing fruit. The sap, which is rich in sugar, organic acids such as malic acid, and amino acids such as glutamine, is a valuable source of nutrients for wild grapes to sprout. For this reason, only the necessary amount is collected in the first two weeks of spring each year to avoid stressing the vines.

Hokuroku Sosui's proprietary sudachi peel extract, extracted from the peel of Tokushima Prefecture's sudachi, has the ability to retain moisture in the skin. This moisturizing ingredient focuses on the function of aquaporin, which is essential for moisturizing the cells that make up the skin. Aquaporins, also known as water pathways, are proteins found in the cell membranes of the epidermis. Its function is to allow water molecules to permeate cells and spread moisture to the epidermis. When aquaporins decrease due to external stimuli such as aging, stress, and ultraviolet rays, the water content decreases and the skin loses its elasticity. As a result of collaborative research with the University of Tokushima, Sudachi peel extract was found to be effective in increasing aquaporins. By circulating moisture around the cells and filling the stratum corneum with moisture, it keeps the skin fresh and flawless. Moist Serum, which utilizes the power of various plants, is a serum that responds to diverse skin concerns.

We are giving away samples of Moist Serum until October 31 (Tuesday). Please take this opportunity to try it out.
*Packages are limited in quantity and will be discontinued as soon as they are gone.
*We will send them to those who have ordered products from the online store.

The products introduced in this issue are available at here

2023. 9. 1 | Hokuroku Sosui
精油が織りなす清涼感で、夏の気分をリセット
2026. 6. 5 北麓草水

精油が織りなす清涼感で、夏の気分をリセット

髪質で選ぶアウトバスヘアケア<br>タイプ別おすすめ製品
2026. 6. 2 TOPIC

Recommended Leave-in Hair Care Products by Type and Hair Texture

メイクをすっきり落とす「クレンジング乳液」
2026. 5.25 アミノ酸スキンケア

"Cleansing milk" that thoroughly removes makeup

限定価格で販売中 「ハンドトリートメントクリーム」
2026. 5.21 北麓草水

"Hand Treatment Cream" – Now on sale at a special price.

3 in 1 頭皮ケア「スカルプクレンジング」
2026. 5.20 LEAF&BOTANICS

3-in-1 Scalp Care "Scalp Cleansing"

相手を思う、自分らしいサマーギフト<br>夏に贈る、涼を届ける
2026. 5.14 TOPIC

A summer gift that's true to you and thoughtful of the recipient.
A gift for summer, delivering coolness.

【再販売】佐那河内産阿波すず香ジャム
2026. 4.27 山神果樹薬草園

Resale] Awa Suzuka Jam produced in Sanakawachi

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