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Hokurokusosui] Moist renewed and released.

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Hakuro's recommendation "Moist Serum

白露のおすすめ 「モイストセラム」

For skin with a variety of problems
A serum packed with the power of plants

The calendar says that autumn has arrived, and the harsh heat is gradually easing off and the seasons are changing. The skin, stressed by summer's strong ultraviolet rays, perspiration from the heat, and the effects of air conditioning, is prone to various skin problems due to the accumulation of damage. During this season, when the skin is prone to fluctuations, it is important to provide moisture and nourishment to the skin to prepare it from the foundation up. Moist Serum is a serum with an oil-free formula that is rich in plant extracts to address various skin concerns. It easily penetrates into the horny layer to maintain fresh moisture and lead to healthy and soft skin.

19 kinds of extracts from 17 kinds of plants】
Moist Serum contains extracts from 17 kinds of plants, such as licorice, yuzu, ginger, licorice, and thujone. Plants produce polyphenols and other ingredients to protect themselves in order to survive the harsh natural environment. It is said that plants produce more than 8,000 kinds of polyphenols alone, and it is known that each kind of polyphenol has various effects on the skin.

The ingredient that is used to moisturize the stratum corneum is the sap of mountain grapes, a species native to Japan. Since ancient times, mountain grapes have been known as a nourishing fruit. The sap, which is rich in sugar, organic acids such as malic acid, and amino acids such as glutamine, is a valuable source of nutrients for wild grapes to sprout. For this reason, only the necessary amount is collected in the first two weeks of spring each year to avoid stressing the vines.

Hokuroku Sosui's proprietary sudachi peel extract, extracted from the peel of Tokushima Prefecture's sudachi, has the ability to retain moisture in the skin. This moisturizing ingredient focuses on the function of aquaporin, which is essential for moisturizing the cells that make up the skin. Aquaporins, also known as water pathways, are proteins found in the cell membranes of the epidermis. Its function is to allow water molecules to permeate cells and spread moisture to the epidermis. When aquaporins decrease due to external stimuli such as aging, stress, and ultraviolet rays, the water content decreases and the skin loses its elasticity. As a result of collaborative research with the University of Tokushima, Sudachi peel extract was found to be effective in increasing aquaporins. By circulating moisture around the cells and filling the stratum corneum with moisture, it keeps the skin fresh and flawless. Moist Serum, which utilizes the power of various plants, is a serum that responds to diverse skin concerns.

We are giving away samples of Moist Serum until October 31 (Tuesday). Please take this opportunity to try it out.
*Packages are limited in quantity and will be discontinued as soon as they are gone.
*We will send them to those who have ordered products from the online store.

The products introduced in this issue are available at here

2023. 9. 1 | Hokuroku Sosui
【処方改良のご案内】 釜焚き枠練りせっけん
2025.12.10 Mマークシリーズ

【処方改良のご案内】 釜焚き枠練りせっけん

2026年福袋販売中
2025.12. 9 TOPIC

2026年福袋販売中

12月8日(月)発売 灰汁発酵建て藍染風呂敷
2025.12. 8 北麓草水

12月8日(月)発売 灰汁発酵建て藍染風呂敷

*開催終了*【アウトレット開催中】12/1(月)16時まで対象製品が50%オフ
2025.11.27 TOPIC

Outlet] 50% off until 12/1(Mon.) 16:00!

11月25日(火) 新発売 「サシェ クリスマスブレンド」
2025.11.25 北麓草水

11月25日(火) 新発売 「サシェ クリスマスブレンド」

14日間トライアルキットご購入で   15%オフクーポンプレゼント中
2025.11.25 北麓草水

14日間トライアルキットご購入で 15%オフクーポンプレゼント中

今年も「たっぷり使えるアミノ酸浸透水大容量」
2025.11.17 Mマークシリーズ

This year, too, "Large Volume of Amino Acid Penetrating Water for Plenty of Use".

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