Finally launched on September 7 (Wed.)! Newly developed formulation and cleared efficacy evaluation tests. The new formulation has been developed with a new function of "reducing the appearance of fine lines and wrinkles" in addition to "moisturizing serum that hydrates the skin. We are asking for your cooperation in monitoring the product from the Matsuyama Yushi online store prior to the launch of the renewed product, and we would like you to send us your feedback once you have tried the new product. 23:59. Fifty winners will be selected by lottery to receive the new product (main body) *Monitoring period ended on August 4, 2022.
We talked to a development manager about how the renewal has improved the "moisturizing serum that moisturizes the skin.
The most notable change is the addition of niacinamide, and a 20% increase in the amount of five types of human ceramides. The balance of niacinamide, ceramide, and peptides, three moisturizing ingredients, has enhanced the skin's elasticity and firmness.
The results of the monitoring conducted at the Matsuyama Yushi online store have shown that "the skin is more supple than ever before," and that "the skin is more elastic. The results show that the majority of customers in their 30s and early 40s are interested in "moisturizing skin care that moisturizes the skin. Next to "moisturizing," "wrinkles" was cited as a skin concern.
In the case of cosmetics, when efficacy is confirmed in tests based on the "Guidelines for the Evaluation of Cosmetic Functions," the efficacy statement "reduces the appearance of fine lines and wrinkles caused by dryness." We immediately associated this with the fine, dry lines and wrinkles that are noticeable around the eyes and mouth, which must be a problem for a wide range of people regardless of age. So, by renewing our special care serum, we transformed 'moisturizing skincare that hydrates the skin' into a series that addresses these concerns and worries in one step."
We also focused on the texture. There is a fine line between a dense feeling of moisturizing power and a sticky feeling. The new serum is both dense and penetrating, penetrating all the way to the stratum corneum. The new serum is both dense and penetrating, penetrating the keratinized layers of the skin, and its carefully balanced moisture and oil content allows it to blend easily after application, making it ideal for use before makeup on busy mornings.
In the development stage, we repeated prototyping and in-house monitoring tests. We compared it with the conventional product and the prototype with the prototype. While some people said they were satisfied with the conventional product, we asked them to compare it again and again. We felt the tension and responsibility of knowing that if our internal staff was not satisfied, of course our customers would not be satisfied, and it was a great relief when we finally reached our goal.
I think that because serums are generally used for special care, people are sometimes hesitant to buy them because they are a bit expensive. It was the same for me. At Matsuyama Oil and Fat, we also place great importance on the fact that our products are priced so that they can be used every day with peace of mind. However, it is with great regret that we have raised the price of our "Moisturizing Essence" (2,310 yen including tax) in line with this renewal and the price revision in September. The standard usage amount is one push for the eye and mouth area only. If used every morning and evening, it will last about one month. We hope that people will accept this product at this price for the features it offers, that first-time users will not hesitate to try it, and that, if possible, they will find it more than worth the price."
What do you think? We hope you are interested in the renewed "Moisturizing Skin Moisturizing Serum". We hope you will join us as a monitor. We are sure you will feel the difference after using up a bottle. Please let us know what you think. The deadline for submissions is Wednesday, August 3, 2022 at 23:59. We look forward to hearing from you.
